Research report
English
Aug 10 – Nov 10, 2026

How Scano Surfaces NVIDIA's PR Intelligence

By Scano Research · November 2026

PDF · 17 pages · English

NVIDIA in English editorial articles per day. Busiest day: November 9, 2026 (3,490).

For this report, Scano analysed a sample of 310,673 news articles, social posts, videos, messages and app reviews about NVIDIA, published from 10 August to 10 November 2026 on 5,483 news sources and in 70 languages. The quarter opened with record deals and closed with a crisis around its CEO.

A company of NVIDIA's size is mentioned far more often than any sample captures, so the report compares rather than counts: the same sources and rules across the whole quarter, so that shifts in topic, voice and framing stand out.

An agreement to buy Hugging Face for about $13 billion, a $150 billion addition to the buyback and government-backed AI commitments from the UK to Germany kept NVIDIA at the center of the AI story through September and October. Then reports that founder and CEO Jensen Huang had been the target of a Chinese intelligence effort turned the coverage around: on 9 November, English editorial coverage of NVIDIA ran at ten times an ordinary October weekday.

We use Scano to separate NVIDIA's signal from its noise, map the narratives that defined the quarter, measure how much of the story NVIDIA's partners told for it, benchmark its share of voice against AMD, Intel, Broadcom, TSMC and Qualcomm, and take the storm apart day by day.

Download the 17-page PDF for the charts, the tables and what each finding means for PR and communications teams.

In this report

27% of the items in the sample name NVIDIA only in passing; stock-data sites and syndicated releases add more noise on top.
Other companies issued 83% of the press releases that put NVIDIA in the headline or lead, with six copies for every copy of NVIDIA's own.
NVIDIA took 57% of chipmaker headlines over the quarter, and 92% on 9 November.
Jensen Huang went from 10–19% of NVIDIA's editorial coverage in a typical week to 77% in the week of 9 November.
The larger wave of the spy story began with the Board's own statement, and only 7% of its headlines carried NVIDIA's side, down from 22% in the first.

What's inside

Chapter by chapter (17 pages in the PDF).

01Ten moments that moved the coverageEarnings, Hugging Face, the buyback, China and the storm, and how far each one travelled.
02Signal vs. noiseWhat the 310,673-item sample is made of, by type, channel and language.
03What the story was aboutThe monthly theme mix, from markets in August to the spy allegations in November.
04The ecosystem speaks for NVIDIAHow partners' press releases multiplied NVIDIA's reach.
05Share of voice among chipmakersNVIDIA against AMD, Intel, Broadcom, TSMC and Qualcomm, week by week.
06The CEO is the brandJensen Huang as the company's biggest megaphone and its lightning rod.
07Anatomy of a stormTwo waves of the spy story, day by day, and how the headlines' framing changed.
08Outlook for 2027The investigation, China and the 17 November results.

Key figures

Items analysed: 310,673; news, social, video, messaging apps and reviews
Share of chip headlines: 57%; against AMD, Intel, Broadcom, TSMC and Qualcomm
Releases by other companies: 83.4%; of press releases naming NVIDIA in the headline or lead
Coverage naming Huang: 77%; week of 9 November, up from 10–19%