Market research

The focus group that is already talking

Millions of public posts, reviews, comments and threads — read in the language they were written in, grouped by topic and scored by aspect. The answer to "what do people actually think?" without waiting six weeks for fieldwork.

See pricing

Personalized demo · Run on your own category · Historical archive available

mentions analyzed monthly: 50M+; mentions analyzed monthly
languages, scored natively: 20+; languages, scored natively
historical backfill for trend work: Archive; historical backfill for trend work

What you actually get

Structure, not a pile of matching posts.

Topics, not keywords

Scano groups the conversation into the themes people actually use, so you see the shape of the discussion instead of a list of hits.

Automatic topic and entity extraction
Volume and sentiment per theme
Drill from a theme straight to the posts behind it

Aspect-level sentiment

Price, delivery, support, taste, design — each scored separately, because "mostly positive" is not an insight.

Positive and negative split per aspect
Comparable across brands and periods
Segmented by network, region and language

Read in-language, market by market

Spanish, Portuguese and eighteen more are scored by their own models rather than translated into English first — which is where most tools quietly lose the meaning.

20+ languages with native models
Spanish and Portuguese without compromise
Mixed-language threads handled post by post

What it replaces

The expensive way to learn something the market already said out loud.

A survey that takes six weeks and asks people to remember.
Hand-tagging 200 posts and calling it a study.
Paying twice: once for the panel, once for the listening tool.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

Book a demo

See Scano in action

Leave your work email. We'll set Scano up on your brand and competitors, then walk you through the results on a 30-minute call.

Monitoring set up live on your keywords
Sentiment, alerts and reports on your own data
Pricing worked out for your team on the call

30 minutes · Google Meet · English, Russian or Kazakh

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