Blog
The Scano blog
Guides, tool comparisons and research on media monitoring and social listening.
Comparison13 min read
Cision alternatives in 2026: a decision guide to 8 PR tools by job
Paying for Cision's database, monitoring and wire? Find the job you need, then compare 8 alternatives with real prices and honest downsides.
Read the post
Comparison14 min read
Brandwatch alternatives in 2026: a research brief on 8 tools
Brandwatch's median contract is $50,000 a year. We compare 8 alternatives on price, trials, users and image data, grouped by the job you need.
Read the post
Comparison14 min read
Talkwalker alternatives in 2026: quick picks and 8 deep dives
Leaving Talkwalker? Six quick picks by job, eight deep dives with real prices, and a checklist so you switch without losing data.
Read the post
Comparison16 min read
Brand24 alternatives in 2026: pick by the limit you hit (8 tools)
Outgrew Brand24? Find the limit you hit (mentions, speed, languages, visuals, seats) and the alternatives that remove it, with real prices.
Read the post
Guides11 min read
What is media monitoring? A beginner's guide for PR and comms teams
Media monitoring for beginners: the key terms, how the pipeline works, what to track, how to write your first query and how to pick a tool.
Read the post
Guides9 min read
Social listening vs media monitoring: side by side, and which you need
Media monitoring tracks what publishers say; social listening tracks what people say. Compare them dimension by dimension and pick what you need.
Read the post
Guides10 min read
How to monitor Telegram for brand mentions: a step-by-step tutorial
Seven steps to monitor public Telegram channels: queries in every script, a channel map, screenshots, video notes, forwards and alerts.
Read the post
Guides11 min read
Share of voice calculator: every formula, worked step by step
Every share of voice formula, a worked three-brand example, a spreadsheet setup, and the inputs that quietly skew your numbers.
Read the post
Guides10 min read
Crisis monitoring playbook: what to do from Hour 0 to Week 1
A step-by-step crisis playbook: setup checklist, warning signals, watch/respond/escalate triage, a holding statement template and post-mortem metrics.
Read the post
Guides9 min read
Image and video monitoring: 4 myths about the mentions nobody types
Four myths about stories, reels, memes and video notes, checked against the facts: how OCR and speech-to-text find what text search misses.
Read the post
Comparison13 min read
Meltwater Alternatives in 2026: 8 Tools Sorted by the Job You Actually Need Done
Meltwater's median contract is $25,800 a year. We compare 8 alternatives by the job they do, with real prices, downsides and who each tool is for.
Read the post
See what Scano finds about your brand
Book a demo and we'll set up monitoring for your brand and competitors.
Book a demo