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Competitor analysis

Your share of voice, on one scale

Track any competitor beside your own brand: volume, sentiment, reach and the topics each of you owns — measured on the same feed over the same period, so the comparison survives the meeting.

Personalized demo · Your brand against real competitors · No card required

NOVAyour brandORBITclosest rivalVSShare of voice100%of categoryNova31%Orbit27%Vega22%Others20%Total mentionslast 6 months2.4MNova2.1MOrbit1.7MVegasample data

Weekly

share of voice, not quarterly

1M+

sources, the same feed for every brand

20+

languages, so no market goes missing

What you actually get

A comparison nobody in the room can dismiss.

Dashboard+ Add widgetMentions this month5 998+187%vs. last monthMentions vs. categoryEditInfoDuplicateDeleteShare of voice by sourcex.comyoutube.cominstagram.comnews & webMentions by stateCalifornia92%Texas74%New York61%Florida43%Top topicsShippingPriceRefillsSupportsample data

Named brands, not an anonymous category

Each competitor is tracked as its own topic, with the same filters and the same sources as your own.

  • Volume, reach and sentiment side by side
  • Everyone else kept visible, so market size stays honest
  • Split by network, region and language
Mentions by aspectPositiveNegativeDelivery62%18%Price24%47%App12%66%Support41%29%Loyalty33%21%share of mentions carrying that sentiment · sample dataLanguagesEnglish52%Spanish31%Portuguese12%French5%each scored in its own language, never translated firstTopicscourier delaysrefundapp crashpromo codepackagingloyalty pointssized by mention volume

Where you win and where you don't

Aspect-level sentiment shows which part of the experience each brand is praised or punished for — price, delivery, support, product.

  • Aspect breakdowns per brand
  • Topic overlap, and the gaps nobody covers
  • Movement week over week, not a single snapshot
logoBRAND REPORTSeptember 2026Prepared for Nova Retail Group12 480mentions+38%net sentiment31%share of voiceSummary · reach · sentiment · competitorsScheduledEvery Monday, 8:00 AM ETTo 6 recipients, before the standupYour logo on every page, not oursExportPDFXLSXCSVOne click, or on a schedule · sample data

Proof your CMO will actually read

Export the comparison as a white-label report, scheduled to land before the meeting rather than after it.

  • One-click export with your logo on it
  • Scheduled delivery by email
  • The mention trail behind every number

What it replaces

The slow, arguable version of the same slide.

  • A quarterly agency deck that is already out of date on arrival.
  • Counting competitor posts by hand in a spreadsheet.
  • Arguing about whose numbers are right because each side counted differently.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

See Scano in action

To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.

30 minutes · Google Meet · English, Russian or Kazakh

1/2 · Business Email

Competitor Analysis | Scano | Scano