Audience Rehearsal · Early access
Rehearse your message before you launch it
Scano groups the real people who post about your topic by what they care about, then runs your claim, ad copy or post past them. See which version is likely to draw warmer comments on posts like yours, what each group would push back on, and how sure Scano is.
A rehearsal, not a forecast. Early access starts with reactions.
- versions in one test
- 2–6
- versions in one test
- groups per audience, described in words
- 3–5
- groups per audience, described in words
- languages: Russian, Kazakh, English, Turkish
- 4
- languages: Russian, Kazakh, English, Turkish
Example result · Day cream
Version A likely draws warmer comments on posts like yours
Shown once a language passes the check on past posts
Audience group
Would push back on
Vague “natural” claimsMeet your audience, then rehearse
Built from the public conversation about your topic, in the languages people actually write in.
Audience · Day cream
Grey: people with no clear pattern
Read the full ingredient list before they buy
Compare the price per jar and wait for discounts
Post their morning routine and swap tips
From public posts on VK and TikTok, and reviews
Your audience, grouped by what people care about
Scano reads recent public posts about your topic and groups the people behind them by what they talk about and how. Each group gets a name and a short description in plain words. Media and company accounts are left out.
- 3–5 groups, each described in plain words
- Group sizes in words, like “about a third”
- Add the people who comment on your own posts as a second audience
Audience group
Cares about · % of the group
Turn-offs
“Checked the full ingredient list before buying. Finally.”
Real post · VK · 12 Sep
Each group, in its own words
Open a group to see what its members care about, what turns them off and the words they use. Every quote is real and links to the post behind it.
- What the group cares about, as a share of its members
- Turn-offs and the words people use
- Real quotes, linked to the posts behind them
Test · 3 versions
Likely: Version A
About 70% chance · evidence: medium
Too close to call
Publish both on different days and compare.
Reactions only
This language isn't checked yet, so no verdict.
The verdict turns on for a language once it passes a check on past posts like yours.
Test 2–6 versions, get a straight answer
Paste a claim, ad copy or a post in two to six versions. Scano says which one is likely to draw warmer comments on posts like yours, or that it is too close to call. Where a language has not been checked on past posts yet, you get the reactions without a verdict.
- One call, with a rounded chance and an evidence level
- “Too close to call” when the versions are near even
- The verdict switches on for a language once it passes a check against real comments on past posts
Reactions · Version A
Questions people would ask
- Tested by whom, and on how many people?
- How much is one jar?
Simulated
Fragrance-free is what I look for. Tested by whom, though?
“Checked the full ingredient list before buying. Finally.”
Real post · VK · 12 Sep
Claim by claim, group by group
See how each claim lands, what each group would push back on, the questions people would ask and what is missing. Simulated reactions are always labelled, sit next to a real quote and are left out of reports.
- A reaction to every claim in your message
- The questions people would ask, and what's missing
- Simulated lines labelled, with a real quote beside them
A rehearsal, not a forecast. Audience Rehearsal is best at ranking versions and surfacing objections, not at exact numbers, and it won't replace fieldwork. Early access starts with reactions; the verdict turns on language by language as checks pass. Groups explain reactions; they don't vote. Simulated reactions are always labelled and are left out of reports.
Honest about what it knows
A rehearsal is only useful if it says when it isn't sure.
Your commenters as an audience
Turn the people who comment on your own posts into a second audience and rehearse with them, not only with everyone who talks about the topic.
“Too close to call” is an answer
When versions are near even, Scano says so instead of picking one. Publish both on different days and compare.
Checked against real comments
A language gets a verdict only after it passes a check against real comments on past posts, and the check shows how many calls it covers. Until then, you get reactions only.
Privacy by design
Groups are built only from your organization's own data and never shared with other organizations. No lists of people: only group totals are kept.
Four languages
Reactions in Russian, Kazakh, English and Turkish. The verdict shows only for the languages where it has been checked.
Two AI model families
Reactions are written and cross-checked by Anthropic and OpenAI models.
Book a demo
See Scano in action
Leave your work email. We'll set Scano up on your brand and competitors, then walk you through the results on a 30-minute call.
- Monitoring set up live on your keywords
- Sentiment, alerts and reports on your own data
- Pricing worked out for your team on the call
30 minutes · Google Meet · English, Russian or Kazakh
Step 1 of 2
Work email