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Journalist outreach

Pitch the journalists who already cover you

Scano builds your media list out of the coverage you are already monitoring — not a bought database. See who writes about your topic, what they published last week, pitch them, and watch which article came from which pitch.

Personalized demo · Live on your own topics

0

bought contact lists needed

1

workspace from discovery to coverage

100%

of sends through a verified sender

Discover, pitch, attribute

The outreach loop, closed inside the same workspace that collects your mentions.

Journalists for this topic

1

A. Nurlanovna

Tengri News

94
2

M. Yılmaz

Kapital.kz

81
3

D. Sokolov

Forbes KZ

67

A media list built from your own coverage

Every article Scano collects carries a byline and an outlet. Outreach ranks those journalists by how much they actually write about your topic, so your list starts from evidence instead of a purchased CSV.

  • Journalists ranked by relevance to your topic
  • Built from bylines in coverage you already monitor
  • Refreshed on demand, throttled so it stays cheap

Journalist card

A

A. Nurlanovna

Tengri News

FintechBankingRegulation

Recent bylines

Digital banks push into SME lending
What the new payment rules actually change

Know the journalist before you pitch

Open any name for a profile card: the outlet, the beats they cover, how often they write about your topic, and their most recent bylines. Enough to write a first line that doesn't get deleted.

  • Beats and topic prevalence per journalist
  • Recent bylines, linked to the originals
  • One click from any mention in your feed

Pitch · 3 recipients

Launch: instant SME settlement

Personalized per recipient
A. NurlanovnaSent
M. YılmazDraft
D. SokolovSuppressed

Write once, personalize per recipient

Compose a pitch, add recipients from your lists, and let Scano draft a personalized opening for each one from what they cover. Preflight flags undeliverable and suppressed addresses before anything leaves, and a test send proves the rendering.

  • AI-drafted personalized opening per recipient
  • Preflight catches undeliverable and suppressed addresses
  • Test-send, then send one by one or to the whole list

Attributed coverage

Pitch

Launch: instant SME settlement

Tengri News2 days
Kapital.kz4 days

Matched against the coverage you already monitor.

Which article came from which pitch

After a pitch goes out, Scano watches the monitored corpus for the coverage it produced and attributes it back. The result is a number you can put in a report: pitches sent, replies, articles earned.

  • Automatic attribution from monitored coverage
  • Replies marked, manually or on receipt
  • Pitch-to-coverage summary per topic

Sending runs through a verified sender identity you own, and every unsubscribe writes a suppression row no later pitch can bypass. Scano is not a cold-blast tool.

The parts that keep outreach honest

A pitch tool is only as good as the records behind it.

Contact CRM

Notes, activity history and per-contact reminders, so whoever picks up the account knows what was already said.

Reminders

Set a follow-up on a contact and it comes back to you on the day, not three weeks later.

Verified senders

Send from your own verified sender identity; secrets stay on the server and are never returned by the API.

Suppression list

Unsubscribes, bounces and complaints are permanent and organization-wide — an unsubscribe row is never deletable.

Import and lists

Bring existing contacts in by file, group them into media lists, and reuse those lists across pitches.

Reply tracking

Mark a recipient replied, or hand the thread off to your own mailbox and keep the record in Scano.

See Scano in action

To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.

30 minutes · Google Meet · English, Russian or Kazakh

1/2 · Business Email

Journalist Outreach — Media List, Pitching, Attribution | Scano | Scano