Блог
Блог Scano
Гайды, сравнения инструментов и исследования о мониторинге СМИ и соцсетей.
Comparison13 мин чтения
Cision alternatives in 2026: a decision guide to 8 PR tools by job
Paying for Cision's database, monitoring and wire? Find the job you need, then compare 8 alternatives with real prices and honest downsides.
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Comparison14 мин чтения
Brandwatch alternatives in 2026: a research brief on 8 tools
Brandwatch's median contract is $50,000 a year. We compare 8 alternatives on price, trials, users and image data, grouped by the job you need.
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Comparison14 мин чтения
Talkwalker alternatives in 2026: quick picks and 8 deep dives
Leaving Talkwalker? Six quick picks by job, eight deep dives with real prices, and a checklist so you switch without losing data.
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Comparison16 мин чтения
Brand24 alternatives in 2026: pick by the limit you hit (8 tools)
Outgrew Brand24? Find the limit you hit (mentions, speed, languages, visuals, seats) and the alternatives that remove it, with real prices.
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Guides11 мин чтения
What is media monitoring? A beginner's guide for PR and comms teams
Media monitoring for beginners: the key terms, how the pipeline works, what to track, how to write your first query and how to pick a tool.
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Guides9 мин чтения
Social listening vs media monitoring: side by side, and which you need
Media monitoring tracks what publishers say; social listening tracks what people say. Compare them dimension by dimension and pick what you need.
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Guides10 мин чтения
How to monitor Telegram for brand mentions: a step-by-step tutorial
Seven steps to monitor public Telegram channels: queries in every script, a channel map, screenshots, video notes, forwards and alerts.
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Guides11 мин чтения
Share of voice calculator: every formula, worked step by step
Every share of voice formula, a worked three-brand example, a spreadsheet setup, and the inputs that quietly skew your numbers.
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Guides10 мин чтения
Crisis monitoring playbook: what to do from Hour 0 to Week 1
A step-by-step crisis playbook: setup checklist, warning signals, watch/respond/escalate triage, a holding statement template and post-mortem metrics.
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Guides9 мин чтения
Image and video monitoring: 4 myths about the mentions nobody types
Four myths about stories, reels, memes and video notes, checked against the facts: how OCR and speech-to-text find what text search misses.
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Comparison13 мин чтения
Meltwater Alternatives in 2026: 8 Tools Sorted by the Job You Actually Need Done
Meltwater's median contract is $25,800 a year. We compare 8 alternatives by the job they do, with real prices, downsides and who each tool is for.
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