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Scano Media Pulse · Brand report

BİM and Türkiye's grocery chains, September 2026

From 8 September to 7 October 2026 we read 8,170 Turkish-language news stories and public posts about Türkiye's five largest grocery chains. BİM took almost half of their news coverage, more than A101, Migros and ŞOK combined. Yet the month's defining story, a pesticide test that named all five chains, was won by Migros, a chain with less than a third of BİM's coverage.

Data as of October 8, 2026 · Free to quote with a link to this page

Stories and posts
8,170
news and social, in Turkish
News outlets
450
wrote about at least one of the 5 brands
BİM share of news
48.6%
of the 5 brands' news mentions
BİM's busiest day
Sep 25
74 news mentions

Key findings

  • BİM took 48.6% of the five chains' news mentions: 1,211 of 2,490, from 282 outlets. A101 came second with 17.3%.
  • 70% of everything said about BİM, 3,907 of its 5,590 stories and posts, is its weekly catalog, shelf prices or a promotion. 649 accounts spread it, and most of that reach is not run by BİM.
  • A one-lira price war over Nutella, 210 TL at BİM against 209 TL at Migros, drew 1.55 million TikTok views on BİM's side and ended with empty shelves.
  • When Greenpeace tested produce from all five chains, Migros published its own lab results and 21 outlets reported it the same day. ŞOK was fined over a “no pesticide detected” claim. We found no public response from BİM, A101 or CarrefourSA.
  • The busiest news day for A101, ŞOK and CarrefourSA, 25 September, came from a courtroom, not a campaign.

Share of voice

Share of the 5 brands' mentions in Turkish news. News only, because news is collected the same way for every brand.

  1. 1
    BİM48.6%
    282 outlets
  2. 2
    A10117.3%
    167 outlets
  3. 3
    Migros13.6%
    173 outlets
  4. 4
    ŞOK13.2%
    134 outlets
  5. 5
    CarrefourSA7.3%
    134 outlets

2,490 news mentions in all. An article naming two brands counts once for each.

News mentions per day

One row per brand on the same scale, so a busy day for one brand reads as busy next to the others.

  1. BİMPeak: Sep 25, 74 mentions
  2. A101Peak: Sep 25, 45 mentions
  3. MigrosPeak: Sep 9, 38 mentions
  4. ŞOKPeak: Sep 25, 39 mentions
  5. CarrefourSAPeak: Sep 25, 43 mentions
Sep 8Oct 7
Show as a table
DateBİMA101MigrosŞOKCarrefourSA
Tuesday, September 8291115101
Wednesday, September 9241438133
Thursday, September 1019131643
Friday, September 1137129103
Saturday, September 124213061
Sunday, September 132710652
Monday, September 1432232992
Tuesday, September 1540127150
Wednesday, September 16691717210
Thursday, September 176311362
Friday, September 185695135
Saturday, September 193712862
Sunday, September 2029415419
Monday, September 2148184285
Tuesday, September 22401012146
Wednesday, September 233517874
Thursday, September 244020777
Friday, September 257445143943
Saturday, September 26372081515
Sunday, September 272010334
Monday, September 284279620
Tuesday, September 29531212151
Wednesday, September 3051173093
Thursday, October 149222596
Friday, October 2391711122
Saturday, October 33017151
Sunday, October 42813431
Monday, October 54278112
Tuesday, October 637117110
Wednesday, October 742671220

Stories of the period

What moved the numbers, in the order it happened. The stories and posts behind each one are quoted in Turkish, exactly as published; Translate opens the headline in Google Translate.

  1. 01

    The one-lira Nutella war

    Sep 12 – Sep 16

    On Saturday 12 September BİM's Facebook page announced 1 kg of Nutella at 210 TL from Tuesday 15 September. The same day, creator posts marked #reklam offered it at Migros for 209 TL on 14–15 September: a day earlier and a lira cheaper. Deal pages turned it into a contest, and on the evening of 14 September one TikTok post, “tomorrow 9 a.m. at BİM”, reached 1.2 million views. The next morning complaint sites and local news reported empty shelves. In all: 47 stories and posts, and 1.55 million TikTok views on BİM's side.

    47 stories and posts in the first 200 hoursBİMMigrosBoth offers0h24h2d3d4d5d6d7d8d1.2M
    Hours after the first postDot size: views and reactions · 2 later items not drawn
    Show as a table
    Time (local)AboutNetworkViews and reactions
    Sep 8, 12:13BİMFacebook108
    Sep 8, 15:29Both offersFacebook0
    Sep 8, 17:59BİMNews0
    Sep 8, 18:31BİMFacebook4
    Sep 8, 21:05BİMFacebook29
    Sep 8, 21:22BİMTikTok14.4K
    Sep 8, 21:51BİMFacebook0
    Sep 8, 21:51BİMFacebook0
    Sep 8, 22:16BİMFacebook0
    Sep 8, 23:01BİMInstagram0
    Sep 9, 02:11BİMInstagram0
    Sep 10, 20:52BİMFacebook2
    Sep 12, 12:32MigrosFacebook220
    Sep 12, 12:41MigrosThreads5
    Sep 12, 15:37MigrosFacebook12
    Sep 12, 15:43MigrosThreads1
    Sep 12, 16:32MigrosThreads2
    Sep 12, 20:10BİMTikTok83.1K
    Sep 12, 23:05Both offersFacebook3
    Sep 13, 18:20BİMNews0
    Sep 13, 22:59BİMTikTok28.2K
    Sep 13, 23:43Both offersX42
    Sep 14, 04:02MigrosThreads23
    Sep 14, 11:38BİMNews0
    Sep 14, 13:12BİMNews0
    Sep 14, 13:40BİMNews0
    Sep 14, 13:58MigrosFacebook12
    Sep 14, 13:58MigrosThreads59
    Sep 14, 18:19BİMFacebook116
    Sep 14, 21:25BİMTikTok58.1K
    Sep 14, 23:35BİMFacebook6
    Sep 14, 23:35BİMThreads216
    Sep 14, 23:35BİMTikTok1.2M
    Sep 15, 00:56BİMTikTok169.3K
    Sep 15, 02:29BİMFacebook0
    Sep 15, 02:57MigrosThreads1
    Sep 15, 12:54BİMX65
    Sep 15, 12:58BİMFacebook17
    Sep 15, 13:01BİMFacebook0
    Sep 15, 13:16BİMNews0
    Sep 15, 13:22BİMNews0
    Sep 15, 14:30BİMFacebook2
    Sep 15, 16:16BİMNews0
    Sep 15, 17:37BİMInstagram0
    Sep 16, 12:13Both offersNews0
    Sep 29, 17:40BİMFacebook0
    Oct 7, 12:40BİMNews0

    Stories and posts behind it

    1. Sep 12FacebookBİM Türkiye

      Bu Salı BİM'de Zühre Ana Bromelain Şurubu 219 TL, Nutella Kakaolu Fındık Kreması 210 TL.

      Open originalTranslate

    2. Sep 12FacebookFacebook

      Migros Türkiye ile #reklam Nutella için bu hafta sonu Migros’a uğramadan geçmeyin 😍 14-15 Eylül’de Nutella 1000 g sadece 209 TL.

      Open originalTranslate

    3. Sep 12FacebookFacebook

      Market Savaşları Kızıştı! 🍫🥊 BİM 210 TL Dedi, Migros 209 TL Yaparak Misillemeyi Çaktı!

      Open originalTranslate

    4. Sep 14TikTok@indirimkizkardesler1.2M views

      🔥 YARIN SABAH 9’DA BİM’DE! BİTME GARANTİLİ O ÜRÜN UYGUN FİYATA GELİYOR! …

      Open originalTranslate

    5. Sep 15NewsŞikayetvar

      Sürmeli BİM Şubesinde Stokta Görünen Nutella Raflarda Yok

      Open originalTranslate

    6. Sep 16NewsHaber32

      209 TL’lik Nutella Kampanyası Tepki Çekti! Sabah Gidenler Bile Bulamadı

      Open originalTranslate

  2. 02

    One test, five chains

    Sep 14 – Oct 2

    Greenpeace Türkiye tested produce from A101, BİM, CarrefourSA, Migros and ŞOK, and the results were in the news by 14 September. That day Migros began publishing its own pesticide results in its online store, and 21 outlets reported it; Greenpeace later called the move an important step. On 30 September the press reported that a chain had been fined about ₺1.1 million over a “Pestisit tespit edilmedi” (no pesticide detected) claim, and by 2 October it was named as ŞOK. A second Greenpeace report, on lemons, followed on 1 October. We found no public response from BİM, A101 or CarrefourSA.

    News mentions per day, Sep 12 – Oct 302040Migros publishes its results₺1.1M fine reportedLemon reportMigrosŞOKSep 12Oct 3
    Show as a table
    DateMigrosŞOK
    Saturday, September 1206
    Sunday, September 1365
    Monday, September 14299
    Tuesday, September 15715
    Wednesday, September 161721
    Thursday, September 1736
    Friday, September 18513
    Saturday, September 1986
    Sunday, September 20154
    Monday, September 21428
    Tuesday, September 221214
    Wednesday, September 2387
    Thursday, September 2477
    Friday, September 251439
    Saturday, September 26815
    Sunday, September 2733
    Monday, September 2896
    Tuesday, September 291215
    Wednesday, September 30309
    Thursday, October 1259
    Friday, October 21112
    Saturday, October 315

    Stories and posts behind it

    1. Sep 14NewsEge'ye Bakış

      Greenpeace'ten 'pestisit' karnesi: Ürünlerin yüzde 15'i mevzuata aykırı!

      Open originalTranslate

    2. Sep 14NewsEkonomim

      Migros, meyve ve sebze pestisit kontrol sonuçlarını Sanal Market uygulamasında yayınlıyor

      Open originalTranslate

    3. Sep 30NewsTakvim

      Tarım Bakanlığı denetimine takıldı: 'Pestisit tespit edilmedi' diyen markete 1 milyon TL ceza

      Open originalTranslate

    4. Oct 1NewsBirGün

      Limonda pestisit alarmı

      Open originalTranslate

    5. Oct 2NewsElips Haber

      Şok Market'e 1 milyonluk ceza!

      Open originalTranslate

  3. 03

    A grocer opens a bank

    Sep 16 – Sep 19

    On 16 September BİM disclosed that Dost Katılım Bankası, a participation (Islamic) bank with ₺10 billion of capital, had been registered. The first news site followed the first post on X 38 seconds later. Within 72 hours the filing had become 158 stories and posts across news sites, X, Facebook and Instagram.

    158 stories and posts in the first 72 hoursXNewsFacebookInstagramTelegram0h1h6h24h2d3d32.3K
    Hours after the first postDot size: views and reactions
    Show as a table
    Time (local)NetworkViews and reactions
    Sep 16, 16:49X500
    Sep 16, 16:49News0
    Sep 16, 16:50News0
    Sep 16, 16:57News0
    Sep 16, 17:08News0
    Sep 16, 17:11News0
    Sep 16, 17:13News0
    Sep 16, 17:20News0
    Sep 16, 17:21X160
    Sep 16, 17:23Facebook2
    Sep 16, 17:24News0
    Sep 16, 17:27News0
    Sep 16, 17:58News0
    Sep 16, 17:58X348
    Sep 16, 18:18X9
    Sep 16, 18:27News0
    Sep 16, 18:35News0
    Sep 16, 18:38X16.7K
    Sep 16, 18:39News0
    Sep 16, 18:39News0
    Sep 16, 18:40News0
    Sep 16, 18:59News0
    Sep 16, 19:18X34
    Sep 16, 19:34News0
    Sep 16, 19:53News0
    Sep 16, 19:57News0
    Sep 16, 20:19News0
    Sep 16, 21:02Facebook0
    Sep 16, 21:03Instagram0
    Sep 16, 21:17X505
    Sep 16, 21:58Instagram0
    Sep 16, 21:59News0
    Sep 16, 22:35News0
    Sep 16, 22:35News0
    Sep 16, 22:35News0
    Sep 16, 22:51News0
    Sep 17, 04:19Facebook0
    Sep 17, 07:53Facebook1
    Sep 17, 08:01Facebook4
    Sep 17, 08:38Facebook2
    Sep 17, 08:40X3.6K
    Sep 17, 08:42X19
    Sep 17, 08:44News0
    Sep 17, 08:54Facebook2
    Sep 17, 08:57News0
    Sep 17, 08:57News0
    Sep 17, 08:57Facebook1
    Sep 17, 09:06X1
    Sep 17, 09:09Facebook0
    Sep 17, 09:09X32.3K
    Sep 17, 09:14Facebook0
    Sep 17, 09:16Facebook0
    Sep 17, 09:19X9.2K
    Sep 17, 09:22X472
    Sep 17, 09:24News0
    Sep 17, 09:28X13
    Sep 17, 09:31Facebook27
    Sep 17, 09:33X1.9K
    Sep 17, 09:50News0
    Sep 17, 09:57News0
    Sep 17, 10:01X595
    Sep 17, 10:02Facebook0
    Sep 17, 10:03Instagram0
    Sep 17, 10:05X4
    Sep 17, 10:06Facebook2
    Sep 17, 10:07News0
    Sep 17, 10:12X523
    Sep 17, 10:15Facebook1
    Sep 17, 10:16Telegram570
    Sep 17, 10:17News0
    Sep 17, 10:23X155
    Sep 17, 10:25Facebook0
    Sep 17, 10:30Facebook131
    Sep 17, 10:35Facebook34
    Sep 17, 10:44News0
    Sep 17, 10:44News0
    Sep 17, 10:47Facebook0
    Sep 17, 11:03Facebook0
    Sep 17, 11:05X64
    Sep 17, 11:16Facebook3
    Sep 17, 11:20News0
    Sep 17, 11:21X4
    Sep 17, 11:22News0
    Sep 17, 11:23News0
    Sep 17, 11:33X14
    Sep 17, 11:40News0
    Sep 17, 12:25Instagram0
    Sep 17, 12:29News0
    Sep 17, 12:35News0
    Sep 17, 12:55News0
    Sep 17, 13:02News0
    Sep 17, 13:03News0
    Sep 17, 13:14X159
    Sep 17, 13:14X13.4K
    Sep 17, 13:15News0
    Sep 17, 13:15News0
    Sep 17, 13:17News0
    Sep 17, 13:24News0
    Sep 17, 13:28X4.3K
    Sep 17, 13:33News0
    Sep 17, 13:41News0
    Sep 17, 13:41Facebook0
    Sep 17, 13:52Facebook6
    Sep 17, 14:02Facebook0
    Sep 17, 14:15Facebook3
    Sep 17, 14:23X31
    Sep 17, 15:06Facebook0
    Sep 17, 15:30Instagram0
    Sep 17, 15:33Facebook0
    Sep 17, 16:21News0
    Sep 17, 16:45News0
    Sep 17, 17:36News0
    Sep 17, 17:55News0
    Sep 17, 18:08Facebook0
    Sep 17, 18:38News0
    Sep 17, 19:13Facebook0
    Sep 17, 19:14Facebook0
    Sep 17, 20:14News0
    Sep 17, 20:18X28
    Sep 17, 21:29News0
    Sep 17, 21:48News0
    Sep 17, 22:23News0
    Sep 17, 22:29News0
    Sep 17, 22:52News0
    Sep 18, 01:00Instagram0
    Sep 18, 01:41News0
    Sep 18, 07:40News0
    Sep 18, 08:05X681
    Sep 18, 08:51Facebook0
    Sep 18, 09:27Facebook1
    Sep 18, 12:02News0
    Sep 18, 12:10News0
    Sep 18, 12:36Instagram0
    Sep 18, 12:47News0
    Sep 18, 13:27News0
    Sep 18, 13:55Facebook11
    Sep 18, 13:55Facebook0
    Sep 18, 14:06Facebook0
    Sep 18, 14:10News0
    Sep 18, 14:20News0
    Sep 18, 14:31Facebook0
    Sep 18, 15:20News0
    Sep 18, 15:35News0
    Sep 18, 15:45Facebook10
    Sep 18, 18:51News0
    Sep 18, 19:19News0
    Sep 18, 19:37News0
    Sep 19, 00:58Facebook0
    Sep 19, 07:17Facebook0
    Sep 19, 08:32News0
    Sep 19, 09:11News0
    Sep 19, 09:18Facebook0
    Sep 19, 11:06Facebook1
    Sep 19, 12:14News0
    Sep 19, 12:27X22
    Sep 19, 12:42Facebook0
    Sep 19, 14:13Facebook0
    Sep 19, 14:56Facebook0

    Stories and posts behind it

    1. Sep 16NewsForeks

      BİM'in Dost Katılım Bankası resmen kuruldu: Sermayesi 10 milyar TL

      Open originalTranslate

    2. Sep 16NewsCNBC-e

      BİM'den bankacılık hamlesi: Dost Katılım Bankası resmen kuruldu

      Open originalTranslate

    3. Sep 17NewsSözcü

      Market zinciri BİM banka kurdu: Bankanın ismi belli oldu

      Open originalTranslate

  4. 04

    The busiest day came from a courtroom

    Sep 25 – Sep 26

    On 25 September prosecutors presented their opinion in the Bolu municipality case. Coverage described chains being pressured into advertising contracts. It gave A101, ŞOK and CarrefourSA their busiest news day of the period and made up half of BİM's 74 articles that day. Migros was not named.

    News mentions per day, Sep 20 – Sep 300255075Prosecutor's opinionA101ŞOKCarrefourSABİMSep 20Sep 30
    Show as a table
    DateA101ŞOKCarrefourSABİM
    Sunday, September 20441929
    Monday, September 211828548
    Tuesday, September 221014640
    Wednesday, September 23177435
    Thursday, September 24207740
    Friday, September 2545394374
    Saturday, September 2620151537
    Sunday, September 27103420
    Monday, September 28762042
    Tuesday, September 291215153
    Wednesday, September 30179351

    Stories and posts behind it

    1. Sep 25NewsHabertürk

      Bolu Belediyesi soruşturmasında 19 sanık hakkında mütalaa açıklandı

      Open originalTranslate

  5. 05

    BİM's catalog machine

    Sep 8 – Oct 7

    Most of what Türkiye says about BİM is what reaches its shelves this week: 3,907 of BİM's 5,590 stories and posts are about the aktüel catalog, shelf prices or a promotion. News sites publish each catalog as an article and 649 accounts repost it; 1,109 posts carry “#tanıtım” or “not an ad” tags. BİM is also a landmark: 151 mentions gave an address as “next to BİM”, against 92 for Migros, the runner-up. We left those out of every count.

    Stories and posts behind it

    1. Sep 13NewsHaber7

      BİM Aktüel 15-20 Eylül ürünleri: Cep telefonu, Süpürge, Oyuncu bilgisayarları!

      Open originalTranslate

    2. Sep 26NewsBatman Pusula

      BİM 25 Eylül – 1 Ekim 2026 Kataloğu Satışta! BİM Raflarında Çeyiz ve Mutfak Depremi …

      Open originalTranslate

What each brand's news is about

Share of each brand's news mentions that touch a topic; one article can touch several. The top three topics per brand.

  • BİM

    1. Catalog and deals42%
    2. Stock and finance35%
    3. Prices and inflation4%

  • A101

    1. Catalog and deals65%
    2. Stock and finance11%
    3. Prices and inflation8%

  • Migros

    1. Community and events32%
    2. Stock and finance22%
    3. Catalog and deals15%

  • ŞOK

    1. Catalog and deals66%
    2. Stock and finance23%
    3. Parent-group news14%

  • CarrefourSA

    1. Stock and finance42%
    2. Community and events26%
    3. Catalog and deals15%

BİM up close

Where BİM's volume comes from, across news and social.

70%
of BİM's stories and posts are its catalog, shelf prices or a promotion
3,907 of 5,590
649
accounts posted that catalog and deal content
distinct social accounts
1,109
posts carry a promotion tag or a “not an ad” disclaimer
deal pages and creators
151
mentions use BİM as an address (“next to BİM”)
excluded from every count

How we counted

Scope: every Turkish-language news story and public post Scano collected in the period that names one of the 5 brands (BİM, A101, Migros, ŞOK, CarrefourSA). Matching rules are strict: homonyms, address usage (“next to …”) and “most read” sidebars on news pages were removed before counting.

Share of voice uses news only. BİM is the only one of the 5 brands with a tracked topic in Scano, so its social posts are collected more completely than its rivals'. Social counts are shown for scale and never compared.

Materials are quoted in Turkish, as published; this report translates and paraphrases nothing. Translate opens the headline in Google Translate, whose output is the translator's, not ours.

Views, likes and reposts are the values at collection time. A mention is dated by its publication time in the market's time zone.

Period: September 8, 2026 – October 7, 2026, local time.

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