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PR & Communications

Find out before the call, not during it

The story you will be asked about tomorrow is on a forum, in a comment thread, or in a Telegram channel right now. Scano watches 1M+ sources, flags the shift within minutes, and keeps the coverage timeline that your Friday report is built from — so the first time you hear about it is not from the journalist writing it.

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Personalised demo · Live on your own topics · Alerts to email and Telegram

from first post to an alert in your hand
Minutes
from first post to an alert in your hand
sources, including the ones journalists read
1M+
sources, including the ones journalists read
alert channels: email and Telegram
2
alert channels: email and Telegram
This morningsample dataWhat needs a decision before 10:00AKXStory picked up by a second outletRumour about the launch dateNeeds a lineRNInterview request in a DMRegional channel, 40K subscribersWith youDSCorrection publishedOriginal post updatedClosedStories in flightlast 7 days27+31%tracked from first post to publicationWhere the story is spreadingNews sites78%Telegram54%X41%YouTube26%Ranked by reach, not by post count.Shared withAMKDSB+6Comms, legal and the exec team

The three things a comms desk runs on

Early warning, a way to answer, and a record that holds up afterwards.

Live feed+24 new1M+ sourcesMWXMarcus Webb@mwebbThird day waiting on my Nova order and support just says “shipped”.1.2k340Negative2 min agoPSPriya Shah@priyamakesThe new Nova packaging is genuinely beautiful. Zero plastic.8.4k912Positive6 min agoDEDenver EatschannelTried the Nova refill station on South Broadway — it actually works.2.7k418Positive11 min agoTVThe Sidebarreview channelNova's recyclable line, tested for 30 days: what held up.640128Neutral14 min agoFiltersNegative onlyHas image or videoUS audienceReach over 10KFour filters, 1.2M mentionsdown to 38.4 minmedian time to landsample data

The feed you actually scan at 8:40

Filters stack until 1M+ sources become a page: negative only, has video, reach over 10K, this market. What is left is short enough to read before the stand-up.

  • Saved views per brand, per campaign, per spokesperson
  • Media type, reach, language and sentiment as filters
  • New mentions landing in minutes, not the next morning
Mentions per minutelivedetected here12 min after the first post09:0209:42SScano alertsEmail · nowNegative spike — Nova+312% mentions against the last 24 hours.Leading source: replies under one video.EmailTelegramNegative share8%34%within 40 minutes · sample data

An alert that beats the phone call

Abnormal volume and a sentiment shift both trigger, so a small, sharply negative thread is caught even when the day is otherwise quiet.

  • Baselines per topic rather than one threshold for all
  • Alerts to email and Telegram, including out of hours
  • The post that triggered it attached to the alert
logoBRAND REPORTSeptember 2026Prepared for Nova Retail Group12 480mentions+38%net sentiment31%share of voiceSummary · reach · sentiment · competitorsScheduledEvery Monday, 8:00 AM ETTo 6 recipients, before the standupYour logo on every page, not oursExportPDFXLSXCSVOne click, or on a schedule · sample data

The report you did not have to rebuild

Coverage, reach, tone and share of voice on a schedule, exportable, with the mentions behind every number still attached.

  • Scheduled PDF and spreadsheet exports
  • Share of voice against the competitors you name
  • Timelines per story, reconstructed from dated posts

What this looks like in your week

The six things the job keeps coming back to.

  • Scan the overnight feed, filtered to what actually moved
  • Answer the alert that fired at 02:00 with the post already attached
  • Track a developing story across outlets, channels and video
  • Brief an executive with numbers rather than impressions
  • Check whether a correction actually travelled
  • Send the weekly report without assembling it by hand

What it replaces

The parts of the job that still depend on luck.

  • Hearing about it first from the journalist who is already writing it.
  • A clipping digest that arrives after the news cycle it describes.
  • A Friday report rebuilt from four tools and a folder of screenshots.

By role

Marketing & BrandCampaign lift, share of voice and sentiment on one screen.Social Media ManagersEvery comment, DM and mention in one queue, with an owner and a deadline.Analysts & InsightsAspect-level sentiment and topic breakdowns you can export and defend.Customer CarePublic complaints answered on an SLA that respects shift hours.Agency TeamsWhite-label reports per client, from one workspace.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

Book a demo

See Scano in action

Leave your work email. We'll set Scano up on your brand and competitors, then walk you through the results on a 30-minute call.

  • Monitoring set up live on your keywords
  • Sentiment, alerts and reports on your own data
  • Pricing worked out for your team on the call

30 minutes · Google Meet · English, Russian or Kazakh

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