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PR & Communications

Find out before the call, not during it

The story you will be asked about tomorrow is on a forum, in a comment thread, or in a Telegram channel right now. Scano watches 1M+ sources, flags the shift within minutes, and keeps the coverage timeline that your Friday report is built from — so the first time you hear about it is not from the journalist writing it.

Personalised demo · Live on your own topics · Alerts to email and Telegram

This morningsample dataWhat needs a decision before 10:00AKXStory picked up by a second outletRumour about the launch dateNeeds a lineRNInterview request in a DMRegional channel, 40K subscribersWith youDSCorrection publishedOriginal post updatedClosedStories in flightlast 7 days27+31%tracked from first post to publicationWhere the story is spreadingNews sites78%Telegram54%X41%YouTube26%Ranked by reach, not by post count.Shared withAMKDSB+6Comms, legal and the exec team

Minutes

from first post to an alert in your hand

1M+

sources, including the ones journalists read

2

alert channels: email and Telegram

The three things a comms desk runs on

Early warning, a way to answer, and a record that holds up afterwards.

Live feed+24 new1M+ sourcesMWXMarcus Webb@mwebbThird day waiting on my Nova order and support just says “shipped”.1.2k340Negative2 min agoPSPriya Shah@priyamakesThe new Nova packaging is genuinely beautiful. Zero plastic.8.4k912Positive6 min agoDEDenver EatschannelTried the Nova refill station on South Broadway — it actually works.2.7k418Positive11 min agoTVThe Sidebarreview channelNova's recyclable line, tested for 30 days: what held up.640128Neutral14 min agoFiltersNegative onlyHas image or videoUS audienceReach over 10KFour filters, 1.2M mentions down to 38.4 minmedian time to landsample data

The feed you actually scan at 8:40

Filters stack until 1M+ sources become a page: negative only, has video, reach over 10K, this market. What is left is short enough to read before the stand-up.

  • Saved views per brand, per campaign, per spokesperson
  • Media type, reach, language and sentiment as filters
  • New mentions landing in minutes, not the next morning
Mentions per minutelivedetected here12 min after the first post09:0209:42SScano alertsEmail · nowNegative spike — Nova+312% mentions against the last 24 hours.Leading source: replies under one video.EmailEmailTelegramNegative share8%34%within 40 minutes · sample data

An alert that beats the phone call

Abnormal volume and a sentiment shift both trigger, so a small, sharply negative thread is caught even when the day is otherwise quiet.

  • Baselines per topic rather than one global threshold
  • Alerts to email and Telegram, including out of hours
  • The post that triggered it attached to the alert
logoBRAND REPORTSeptember 2026Prepared for Nova Retail Group12 480mentions+38%net sentiment31%share of voiceSummary · reach · sentiment · competitorsScheduledEvery Monday, 8:00 AM ETTo 6 recipients, before the standupYour logo on every page, not oursExportPDFXLSXCSVOne click, or on a schedule · sample data

The report you did not have to rebuild

Coverage, reach, tone and share of voice on a schedule, exportable, with the mentions behind every number still attached.

  • Scheduled PDF and spreadsheet exports
  • Share of voice against the competitors you name
  • Timelines per story, reconstructed from dated posts

What this looks like in your week

The six things the job keeps coming back to.

  • Scan the overnight feed, filtered to what actually moved
  • Answer the alert that fired at 02:00 with the post already attached
  • Track a developing story across outlets, channels and video
  • Brief an executive with numbers rather than impressions
  • Check whether a correction actually travelled
  • Send the weekly report without assembling it by hand

What it replaces

The parts of the job that still depend on luck.

  • Hearing about it first from the journalist who is already writing it.
  • A clipping digest that arrives after the news cycle it describes.
  • A Friday report rebuilt from four tools and a folder of screenshots.

By role

Marketing & BrandCampaign lift, share of voice and sentiment on one screen.Social Media ManagersEvery comment, DM and mention in one queue, with an owner and a deadline.Analysts & InsightsAspect-level sentiment and topic breakdowns you can export and defend.Customer CarePublic complaints answered on an SLA that respects shift hours.Agency TeamsWhite-label reports per client, from one workspace.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

See Scano in action

To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.

30 minutes · Google Meet · English, Russian or Kazakh

1/2 · Business Email

Media Monitoring for PR & Communications | Scano | Scano