Marketing & Brand
Campaign lift you can show, not describe
A campaign moves three numbers: how much is said, how it is said, and how much of the category is yours. Scano tracks all three against a baseline that existed before the campaign started — and counts the photo and video mentions that never type your brand name, which is usually where the lift hides.
Personalised demo · Live on your own topics · Visual Insights included
- measured before the campaign, not guessed after
- Baseline
- measured before the campaign, not guessed after
- detection counts the posts that never name you
- Logo
- detection counts the posts that never name you
- languages, so a market is not a blind spot
- 20+
- languages, so a market is not a blind spot
What a brand team measures
Volume, voice and the half of the conversation that is a picture.
Share of voice against brands you choose
Your mentions next to the competitors you name, on the same sources and the same date range, so the comparison means something.
- Competitor sets you define, changed whenever you like
- Volume, reach and tone side by side
- Category share tracked through the campaign, not just at the end
The creators already doing the work
Authors ranked by the reach they actually deliver, with their history attached — including the ones who post about you without being asked.
- Author profiles with past mentions and tone
- Reach and engagement per author, per network
- Exportable lists to hand to the agency
The mentions a keyword search cannot see
Logo detection, OCR and speech-to-text turn photos, stories and video into counted mentions — the part of a campaign that usually goes unmeasured.
- Logo detection in photos and video frames
- OCR on packaging, story text and screenshots
- Speech-to-text on reels, shorts and streams
What this looks like in your week
The six questions a brand team is asked over and over.
- Is the campaign above the baseline, and by how much
- Which creators moved the number
- Where did the hashtag drift, and does it matter
- How much of the category conversation is ours this week
- What did people say about the product rather than the ad
- Send the same numbers to brand, performance and the agency
What it replaces
Three ways campaign reporting loses credibility.
- A lift number with no pre-campaign baseline behind it.
- Counting only text mentions and calling it total reach.
- Three tools that each report a different share of voice.
By role
The rest of the Solutions set
Book a demo
See Scano in action
Leave your work email. We'll set Scano up on your brand and competitors, then walk you through the results on a 30-minute call.
- Monitoring set up live on your keywords
- Sentiment, alerts and reports on your own data
- Pricing worked out for your team on the call
30 minutes · Google Meet · English, Russian or Kazakh
Step 1 of 2
Work email