Campaign lift you can show, not describe
A campaign moves three numbers: how much is said, how it is said, and how much of the category is yours. Scano tracks all three against a baseline that existed before the campaign started — and counts the photo and video mentions that never type your brand name, which is usually where the lift hides.
Personalised demo · Live on your own topics · Visual Insights included
Baseline
measured before the campaign, not guessed after
Logo
detection counts the posts that never name you
20+
languages, so a market is not a blind spot
What a brand team measures
Volume, voice and the half of the conversation that is a picture.
Share of voice against brands you choose
Your mentions next to the competitors you name, on the same sources and the same date range, so the comparison means something.
- Competitor sets you define, changed whenever you like
- Volume, reach and tone side by side
- Category share tracked through the campaign, not just at the end
The creators already doing the work
Authors ranked by the reach they actually deliver, with their history attached — including the ones who post about you without being asked.
- Author profiles with past mentions and tone
- Reach and engagement per author, per network
- Exportable lists to hand to the agency
The mentions a keyword search cannot see
Logo detection, OCR and speech-to-text turn photos, stories and video into counted mentions — the part of a campaign that usually goes unmeasured.
- Logo detection in photos and video frames
- OCR on packaging, story text and screenshots
- Speech-to-text on reels, shorts and streams
What this looks like in your week
The six questions a brand team is asked over and over.
- Is the campaign above the baseline, and by how much
- Which creators moved the number, and what did they cost
- Where did the hashtag drift, and does it matter
- How much of the category conversation is ours this week
- What did people say about the product rather than the ad
- Send the same numbers to brand, performance and the agency
What it replaces
Three ways campaign reporting loses credibility.
- A lift number with no pre-campaign baseline behind it.
- Counting only text mentions and calling it total reach.
- Three tools that each report a different share of voice.
By role
The rest of the Solutions set
See Scano in action
To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.
30 minutes · Google Meet · English, Russian or Kazakh
1/2 · Business Email