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Public Sector

Read the reaction to a decision, not just the coverage of it

A policy is judged in the comments under the announcement, in regional groups, and in videos recorded on the way home from work. Scano reads all three in the language they are written or spoken in, separates the regions that are reacting from the ones that are not, and shows the shift while it is still a shift.

Personalised demo · Live on your own topics · Regional and language breakdowns

How a decision is being receivedsample dataThe announcement itself29% negative12 470Delivery and implementation16% negative5 806Local and regional impact45% negative2 233PositiveNeutralNegativeWhere it is saidComment threads, regional groups, nine networksVKX20+ languagesVideo and voice read as text, not skipped.Regions above their own baseline3compared with a rolling 30-day normSentiment shift on the announcement threadNegative share 22% → 47% in two hours · 3 regionsSent to email

20+

languages, including Kazakh, read natively

1M+

sources, from national media to district groups

Minutes

from a shift starting to an alert about it

What a communications office needs on the day

The volume, the tone, and who exactly is carrying the argument.

Live feed+24 new1M+ sourcesMWXMarcus Webb@mwebbThird day waiting on my Nova order and support just says “shipped”.1.2k340Negative2 min agoPSPriya Shah@priyamakesThe new Nova packaging is genuinely beautiful. Zero plastic.8.4k912Positive6 min agoDEDenver EatschannelTried the Nova refill station on South Broadway — it actually works.2.7k418Positive11 min agoTVThe Sidebarreview channelNova's recyclable line, tested for 30 days: what held up.640128Neutral14 min agoFiltersNegative onlyHas image or videoUS audienceReach over 10KFour filters, 1.2M mentions down to 38.4 minmedian time to landsample data

Everything said about it, not just what was published

National outlets are the smallest part of a public reaction. The feed covers comment threads, regional groups, video replies and the reposts that carry the story further than the original.

  • 1M+ sources, with comments and replies treated as mentions
  • Speech-to-text on video and voice, so a spoken objection is searchable
  • OCR reads posters, screenshots and story frames
Dashboard+ Add widgetMentions this month5 998+187%vs. last monthMentions vs. categoryEditInfoDuplicateDeleteShare of voice by sourcex.comyoutube.cominstagram.comnews & webMentions by stateCalifornia92%Texas74%New York61%Florida43%Top topicsShippingPriceRefillsSupportsample data

Broken down by region, language and topic

One national sentiment number hides the two districts where the reaction is different. The breakdowns are built from the posts, not from a manual tagging exercise.

  • Region and city cuts, with the posts behind every number
  • Separate Kazakh, Russian, English and Turkish reads — no round-trip translation
  • Aspect-level sentiment, so “the idea” and “the rollout” stay separate
logoBRAND REPORTSeptember 2026Prepared for Nova Retail Group12 480mentions+38%net sentiment31%share of voiceSummary · reach · sentiment · competitorsScheduledEvery Monday, 8:00 AM ETTo 6 recipients, before the standupYour logo on every page, not oursExportPDFXLSXCSVOne click, or on a schedule · sample data

A report that survives being forwarded

Scheduled, branded and exportable, with the underlying mentions attached — so the person who did not attend the briefing can still check the claim.

  • Scheduled PDF and spreadsheet exports
  • Charts that keep their source list and date range
  • Shared workspaces, with roles for who can see what

What we watch for a public body

Set up around your mandate, your programmes and your regions.

  • Reaction to announcements, draft rules and consultations
  • Service delivery complaints, by region and by facility
  • Mentions of the minister, the agency and its spokespeople
  • Misinformation narratives that name your programme
  • Regional media and district-level group chats
  • Coverage in other languages, including cross-border

What it replaces

The gap between “it was published” and “it was received”.

  • A clipping digest that arrives the next morning.
  • One national number standing in for six different regional reactions.
  • Reading the comments by hand, in one language, until someone gets tired.

By industry

Banking & FinanceCatch a fraud rumor in group chats before the call center queue forms.TelecomOutage threads, routed by region and answered from one queue.Retail & EcommerceOrder and delivery complaints from nine networks in a single inbox.Consumer BrandsFind the posts that show your product but never type its name.Energy & MiningTrack local sentiment around sites and permits, in the language it is written in.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

See Scano in action

To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.

30 minutes · Google Meet · English, Russian or Kazakh

1/2 · Business Email

Media Monitoring for the Public Sector | Scano | Scano