Consumer Brands

Most of your brand never gets typed

The bottle is on the table in the photo. The name is said out loud in the reel, not written in the caption. The label is readable in the story frame for two seconds. A keyword search misses every one of them — Scano sees the logo, reads the frame and transcribes the audio, then counts them like any other mention.

See pricing

Personalised demo · Live on your own topics · Visual Insights included

detection in photos and video frames: Logo; detection in photos and video frames
reads label, packaging and story text: OCR; reads label, packaging and story text
languages transcribed and read natively: 20+; languages transcribed and read natively

Three ways a consumer brand gets talked about

Only one of them is text, and it is usually the smallest.

The mentions a keyword search cannot see

Visual Insights finds your logo in a photo, reads the words inside an image, and turns speech into a searchable line — so a picture of your product counts as a mention.

Logo detection trained on your own marks, not a generic list
OCR on packaging, signage, screenshots and story text
Speech-to-text on reels, shorts, streams and podcasts

The people carrying it

Authors are ranked by the reach they actually deliver, with their history attached, so a creator who already posts about you is not discovered by accident twice.

Author profiles with their past mentions and tone
Reach and engagement per author, per network
Lists you can export and hand to the agency

The feed, filtered down to what matters

1M+ sources narrowed by sentiment, media type, audience and reach until what is left is a page you can actually read before the morning meeting.

Filters that stack: negative only, has image, reach over 10K
Saved views per brand, per campaign, per market
New mentions landing in minutes, not overnight

What we watch for a consumer brand

Set up around your marks, your SKUs, your campaigns and your markets.

Your logo in photos and video, caption or no caption
Product and flavour names as people actually spell them
Campaign hashtags, and the posts that skip the hashtag
Creator and influencer posts, ranked by real reach
Competitor products appearing in the same frame as yours
Retail shelf photos and in-store signage

What it replaces

The reasons brand reporting keeps under-counting.

A mention count built only from text, quietly missing the visual half.
Paying for logo detection as a separate product on a separate invoice.
Finding out about a creator's video a week after it peaked.

By industry

Banking & FinanceCatch a fraud rumor in group chats before the call center queue forms.TelecomOutage threads, routed by region and answered from one queue.Public SectorMeasure the reaction to a policy across languages and regions in real time.Retail & EcommerceOrder and delivery complaints from nine networks in a single inbox.Energy & MiningTrack local sentiment around sites and permits, in the language it is written in.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

Book a demo

See Scano in action

Leave your work email. We'll set Scano up on your brand and competitors, then walk you through the results on a 30-minute call.

Monitoring set up live on your keywords
Sentiment, alerts and reports on your own data
Pricing worked out for your team on the call

30 minutes · Google Meet · English, Russian or Kazakh

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