Logo
Consumer Brands

Most of your brand never gets typed

The bottle is on the table in the photo. The name is said out loud in the reel, not written in the caption. The label is readable in the story frame for two seconds. A keyword search misses every one of them — Scano sees the logo, reads the frame and transcribes the audio, then counts them like any other mention.

Personalised demo · Live on your own topics · Visual Insights included

How your brand is showing upsample dataNamed in the text12% negative6 205Shown, not named15% negative3 744Spoken in video and audio37% negative1 310PositiveNeutralNegativeWhere it is saidPhotos, reels, stories, nine networksX20+ languagesLogo, OCR and speech, counted as mentions.Mentions with no brand name in the text38%found by logo, OCR or speech insteadYour logo appearing in a rising creator's reel142K views · no caption mention · positiveAdded to authors

Logo

detection in photos and video frames

OCR

reads label, packaging and story text

20+

languages transcribed and read natively

Three ways a consumer brand gets talked about

Only one of them is text, and it is usually the smallest.

novaLogo detectedThe post never types the brand name.instagram02:23[voice]…honestly theNovapackaging is much better now…Speech → searchable textText in imageNOVA store

The mentions a keyword search cannot see

Visual Insights finds your logo in a photo, reads the words inside an image, and turns speech into a searchable line — so a picture of your product counts as a mention.

  • Logo detection trained on your own marks, not a generic list
  • OCR on packaging, signage, screenshots and story text
  • Speech-to-text on reels, shorts, streams and podcasts
AVMarcus Webbyoutube.com134 371 subscribersInfluence scoreGear reviews, 40 minutes long.Buys everything he tests.Show mentionsEKPriya Shahtelegram.me24 540 subscribersInfluence scoreSustainable retail, daily.Her audience buys what she shows.Show mentionsMJRTXDKMacroover 100K followersASLNVKMicro10K – 100KPZYBNano1K – 10K

The people carrying it

Authors are ranked by the reach they actually deliver, with their history attached, so a creator who already posts about you is not discovered by accident twice.

  • Author profiles with their past mentions and tone
  • Reach and engagement per author, per network
  • Lists you can export and hand to the agency
Live feed+24 new1M+ sourcesMWXMarcus Webb@mwebbThird day waiting on my Nova order and support just says “shipped”.1.2k340Negative2 min agoPSPriya Shah@priyamakesThe new Nova packaging is genuinely beautiful. Zero plastic.8.4k912Positive6 min agoDEDenver EatschannelTried the Nova refill station on South Broadway — it actually works.2.7k418Positive11 min agoTVThe Sidebarreview channelNova's recyclable line, tested for 30 days: what held up.640128Neutral14 min agoFiltersNegative onlyHas image or videoUS audienceReach over 10KFour filters, 1.2M mentions down to 38.4 minmedian time to landsample data

The feed, filtered down to what matters

1M+ sources narrowed by sentiment, media type, audience and reach until what is left is a page you can actually read before the morning meeting.

  • Filters that stack: negative only, has image, reach over 10K
  • Saved views per brand, per campaign, per market
  • New mentions landing in minutes, not overnight

What we watch for a consumer brand

Set up around your marks, your SKUs, your campaigns and your markets.

  • Your logo in photos and video, caption or no caption
  • Product and flavour names as people actually spell them
  • Campaign hashtags, and the posts that skip the hashtag
  • Creator and influencer posts, ranked by real reach
  • Competitor products appearing in the same frame as yours
  • Retail shelf photos and in-store signage

What it replaces

The reasons brand reporting keeps under-counting.

  • A mention count built only from text, quietly missing the visual half.
  • Paying for logo detection as a separate product on a separate invoice.
  • Finding out about a creator's video a week after it peaked.

By industry

Banking & FinanceCatch a fraud rumor in group chats before the call center queue forms.TelecomOutage threads, routed by region and answered from one queue.Public SectorMeasure the reaction to a policy across languages and regions in real time.Retail & EcommerceOrder and delivery complaints from nine networks in a single inbox.Energy & MiningTrack local sentiment around sites and permits, in the language it is written in.

The rest of the Solutions set

Brand Health TrackingReputation, visibility and sentiment in real time — scored natively in 20+ languages, not machine-translated first.Crisis ManagementSpikes reach you in minutes — including the comment threads and group chats other tools never open.Competitor AnalysisShare of voice, sentiment and reach side by side — on the networks your market actually uses.Market ResearchRead what people mean, in their own language, across 1M+ sources.Influencer DiscoveryFind the channels and authors carrying your category — not just the ones with a media kit.

See Scano in action

To use the system, please fill out the form below. We will contact you and tell you how to work with Scano.

30 minutes · Google Meet · English, Russian or Kazakh

1/2 · Business Email

Social Listening for Consumer Brands | Scano | Scano