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Brand Health: a scorecard for every brand you monitor
Choose a goal when you create a theme, and Scano collects the last 30 days of coverage, scores brand health and writes a short AI assessment. Turned on per organization on request.
Brand Health turns a theme into a scorecard. When you create a theme, answer What will you monitor this for? with Brand reputation, Crisis monitoring, Competitor benchmarking or Campaign tracking. Scano then collects the last 30 days of coverage and analyses it; this usually takes a few minutes.
The Brand health page in the theme menu shows:
- a Brand health score built from tone, direction, stability and visibility, graded Strong, Stable, At risk or Critical;
- mentions by day split by tone, with unusual days shaded;
- a section for your goal: reputation, crisis risk, share of voice against competitor themes, or campaign effect;
- the channels, sources, voices and stories behind the coverage, plus a short AI assessment with links to the stories it relies on.
For an existing theme, open Brand health and press Run analysis. A score needs at least 20 mentions in 30 days. Brand Health is turned on per organization on request: contact your Scano manager.